The Top SEO Mistakes According To Google's Matt Cutts
We regularly encounter the same SEO errors that could easily have been prevented. That is why we have compiled a list with the 7 most frequently made mistakes. Take advantage of it and do not make the same mistakes as your competitor.
You are more than a business name
Many companies focus purely on marketing their brand name. You do not have to optimize your website on your brand name, because often you are the only company in the market with that name. You really beat your competitor by being more than just a brand name.
http://msoftsys.com/services/seo/
You are more than what you sell
Yes, your website aims to stimulate sales. This does not mean, however, that the website only serves this purpose. You do not have a unique offer. That is why you have to try to differentiate yourself in a different way. For example by sharing information about the sector and by telling your own story.
Not everyone knows what he wants
A common pitfall that companies are all too often kicking into is that they think their visitors already know exactly what they want and therefore landed on their website. However, this is not the case. Therefore, make sure that you also convince visitors who do not know what they want.
Do not forget your homepage
A slideshow with 10 images is not the same as qualitative content. See your homepage as an advertisement. Here you only tell the most important things about your company, so that visitors know what you are doing. Search engines also need this content to index your website.
Do not forget your product pages
Product pages are often not used optimally. We regularly see pages with a few photos and "Call for more information". Such pages will never appear in Google's ranking. Not only Google yearns for content. The visitor also finds information important. If he does not find it, he will soon decide to exchange your website for that of a competitor.
Use short titles
The so-called 'title tag' determines the name of a web page and is visible in the Google search results. A 'title tag' has space for about 65-70 characters (including spaces). However, we often see too long titles. Our tip: use short, powerful titles. Otherwise they will not be fully visible in the search results. You can use the Moz 's Title Tag Preview Tool for this.
Do not forget to change your name and address
Moving companies, changing phone numbers. That is a fact. However, we regularly see that companies forget to change their name and address after a move or a change in the phone number. Sad, because this can cause a lot of turnover to be missed.
You are more than a business name
Many companies focus purely on marketing their brand name. You do not have to optimize your website on your brand name, because often you are the only company in the market with that name. You really beat your competitor by being more than just a brand name.
http://msoftsys.com/services/seo/
You are more than what you sell
Yes, your website aims to stimulate sales. This does not mean, however, that the website only serves this purpose. You do not have a unique offer. That is why you have to try to differentiate yourself in a different way. For example by sharing information about the sector and by telling your own story.
Not everyone knows what he wants
A common pitfall that companies are all too often kicking into is that they think their visitors already know exactly what they want and therefore landed on their website. However, this is not the case. Therefore, make sure that you also convince visitors who do not know what they want.
Do not forget your homepage
A slideshow with 10 images is not the same as qualitative content. See your homepage as an advertisement. Here you only tell the most important things about your company, so that visitors know what you are doing. Search engines also need this content to index your website.
Do not forget your product pages
Product pages are often not used optimally. We regularly see pages with a few photos and "Call for more information". Such pages will never appear in Google's ranking. Not only Google yearns for content. The visitor also finds information important. If he does not find it, he will soon decide to exchange your website for that of a competitor.
Use short titles
The so-called 'title tag' determines the name of a web page and is visible in the Google search results. A 'title tag' has space for about 65-70 characters (including spaces). However, we often see too long titles. Our tip: use short, powerful titles. Otherwise they will not be fully visible in the search results. You can use the Moz 's Title Tag Preview Tool for this.
Do not forget to change your name and address
Moving companies, changing phone numbers. That is a fact. However, we regularly see that companies forget to change their name and address after a move or a change in the phone number. Sad, because this can cause a lot of turnover to be missed.
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